Cineplex has announced its offer to purchase EK3 Technologies, a digital merchandising provider in London with operations in Canada, the United States and other countries.
The initial offer is approximately $40 million, in addition to a reverse earn-out payment which could push the total purchase price up to $78 million.
EK3 will be renamed and operate as Cineplex Digital Networks (CDN) and will continue to be led by EK3 President and CEO, Nick Prigioniero.
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