You know EK3 Technologies – even if you don’t realize it.
The Western Engineering-spawned digital signage company creates digital merchandising networks – those ever-changing video screens showcasing menus, specials and other information.
They employ a concept called ‘narrowcasting’ – narrowly targeted messages to entice you to buy in an environment where you are already a customer. “You have to be able to communicate a message that resonates to the right audience,” says Nick Prigioniero, MBA’03, EK3 president and CEO.
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